Change Your Momentum, Elevate Your Marketing
We can help!
Welcome to Inflection Point Marketing!
Looking for a marketing partner to improve your trajectory?
Our goal is to help your organization make a significant shift in your approach to marketing and create a turning point in your revenue and profitability.
We can work with you to analyze your marketing budget allocation and marketing performance measurements. We can review, refine, and create marketing strategy and tactics and provide you with a blueprint to help your marketing team align their marketing spending with their organizational proficiencies and their strategies for driving sustainable, profitable growth.
Through our marketing consulting services, we want to help marketing departments either redeploy marketing funds more effectively or save money on marketing by conducting deep dive analyses into marketing spending, strategy, and tactics.
Contact us today to learn more about how we can help your business succeed!
Marketing Solutions
Strategic Marketing
Marketing Plan Development
Marketing Plan Development
This is the stuff for us!
We'll work with you to evaluate your existing marketing objectives, strategies, and tactics.
We'll review your marketing investments and marketing budget allocations across channels, vendors, and initiatives.
We'll look at your key performance metrics (and maybe identify some new ones) to help you better understand what's working and what's not.
Marketing Plan Development
Marketing Plan Development
Marketing Plan Development
If you fail to plan, you plan to ...
We'll help develop marketing plans based on the input and objectives of your organization.
We'll ensure that the strategies and tactics are laddering up to achieve your objectives with appropriate marketing performance measurement to ensure you have visibility to drivers of success.
Marketing Budget Management
Marketing Budget Management
Marketing Budget Management
Spreadsheets are our love language!
We'll review your existing budgets and spending so that we know where every penny has been spent or allocated.
We can evaluate spending controls and help with reconciling your invoices.
We'll look at and recommend key performance indicators to identify opportunities to redeploy marketing investments or find savings that you can take to the bottom line.
Marketing Team Management
Marketing Budget Management
Marketing Budget Management
The strength of any organization is its people!
We can help evaluate your marketing organization and identify areas for realignment or for additional expertise.
We can help you review outside vendors and evaluate third party agencies and suppliers.
We can also step in to provide marketing leadership to bridge a gap during an extended leave of absence or during a search for a new marketer.
Inflection Point Marketing - About Us
Who We Are
My name is Paul Fisher
I've worked in a variety of marketing roles and industries
driving sustainable top-line growth while improving EBITDA.
I got into marketing because in CPG, marketing is the hub of the wheel, they own the P&L, develop strategy, manage innovation, work with sales, and help develop, on-brand advertising, messaging, and creative.
I've had the opportunity to work directly for large CPG firms like Nestle and ConAgra and working with a market research firm (Information Resources Inc., now Circana) and consumer promotions agency (Catapult Marketing) with clients like Mars Petcare and Campbell's Soup Company,
I've also had the opportunity to work in high-end consumer electronics and most recently, I've worked in publishing with HarperCollins.
It has been very fulfilling to bring my experiences and talents from other industries to provide a fresh perspective with a tested approach.
Prior to getting into marketing, I worked in accounting, audit, and finance traveling all over the world with Unilever.
I am married with three sons that keep us busy with marching band, football, and soccer and I'm a die-hard Wolverine fan - Go Blue!